Safaricom unveils new digital platform targeting young Kenyans
Safaricom has launched Safaricom Hook, a new platform that seeks to enable young Kenyans to maximize their online potential and enjoy a digital lifestyle by facilitating smartphone access, providing relevant value propositions such as Make Your Own Bundle, which gives users the freedom to decide how much they spend on data and voice, and availing loyalty rewards and delight offers.
Focusing on three key hooks; technology, career, and culture, the platform aims to nurture and support the aspirations of the Gen Z demographic and transform their lives by being a technology enabler, through offering access to custom-made offerings that will leverage Safaricom’s extensive mobile network.
“At Safaricom, we are keen on helping our young people to leverage the transformative power of technology. Through Safaricom Hook, we aim to provide a platform for young Kenyans seeking inspiration, opportunities, and a sense of belonging in a constantly evolving world. As the name suggests, Safaricom wants to create a lasting connection with a generation that has unique needs,” said Peter Ndegwa, CEO, of Safaricom PLC.
Key Takeaways
Africa’s telecommunications industry—one of the largest sectors in the region—has witnessed rapid growth over the past two decades while playing a key role in shaping the continent’s economy. While voice services have historically been the major source of revenue for operators, data (via digital services) is expected to take that position in the next few years as more Africans come online, consume, and spend more on data. Estimates suggest that internet penetration in Africa will grow faster than elsewhere in the world over the next decade. Rising smartphone and internet penetration support a shift toward data-driven growth models. Already, the latest financials of major players such as Safaricom and MTN show data revenue inching to become parallel with its revenue from voice services.
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