BoxCommerce Launches in UAE to Tap Booming Mobile Commerce Sector
TLDR
- UAE-based e-commerce startup BoxCommerce has launched its platform in the country, targeting small and medium-sized enterprises (SMEs) seeking to build online stores
- The company aims to capitalize on the UAE’s fast-growing mobile commerce market, which is projected to reach $8 billion in revenue this year and exceed $10 billion by 2029
- After entering Kenya in 2022, where it claims to have onboarded over 5,400 merchants in its first year, BoxCommerce expanded to South Africa and Indonesia before launching in the UAE
UAE-based e-commerce startup BoxCommerce has launched its platform in the country, targeting small and medium-sized enterprises (SMEs) seeking to build online stores with minimal technical complexity. The company aims to capitalize on the UAE’s fast-growing mobile commerce market, which is projected to reach $8 billion in revenue this year and exceed $10 billion by 2029.
Founded in 2019, BoxCommerce offers tools for store creation, inventory management, payments, and logistics. After entering Kenya in 2022, where it claims to have onboarded over 5,400 merchants in its first year, BoxCommerce expanded to South Africa and Indonesia before launching in the UAE.
CEO Craig Mcleod said the country’s 70% online shopping penetration and AED 48 billion e-commerce forecast by 2028 make it a strategic market. The platform will support sales across web, social, and marketplace channels.
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Key Takeaways
The UAE’s SME ecosystem comprises over 600,000 businesses, accounting for 94% of the country’s companies and 86% of private sector jobs. Yet, few tailored e-commerce platforms serve their needs. BoxCommerce enters the market with a no-code, mobile-first approach, targeting merchants seeking speed and ease of use. Its previous participation in Facebook’s Commerce Accelerator and MasterCard’s Startup Engagement Program gives it credibility and potential strategic partnerships. The UAE’s digital infrastructure, high smartphone penetration, and growing emphasis on SME digitalization create fertile ground for platforms like BoxCommerce. As omnichannel retail becomes a necessity, enabling seamless integration across sales channels is emerging as a competitive advantage. By simplifying online store setup and offering built-in logistics and payments tools, BoxCommerce seeks to position itself as the go-to platform for emerging-market SMEs looking to digitize retail operations.
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