Egyptian delivery startup Roboost secures McDonald's partnership

STARTUP VENTURE CAPITALOctober 13, 2023 at 12:37 PM UTC

Roboost, a delivery startup based in Egypt, has joined forces with McDonald's to improve the fast food giant's last-mile delivery process. This collaboration focuses on streamlining operations, reducing manual intervention, and optimizing the entire delivery chain before the delivery process commences.

Established in 2020, Roboost is an automated delivery management platform that replicates real-world delivery operations. It effectively manages day-to-day scenarios and continuously learns to enhance every facet of the delivery process.

Through its partnership with McDonald's, Roboost is set to fully automate the fast food chain's delivery operations, granting them increased transparency and control at every stage of the delivery cycle. This not only accelerates delivery times but also provides valuable operational insights to elevate the overall customer experience. Additionally, the solution will optimize fleet productivity.

Key Takeaways

The market opportunity for last-mile delivery in Africa is immense due to a large and rapidly growing population and increasing urbanization. Additionally, the growth of e-commerce platforms—online shopping in Egypt—has created a need for efficient last-mile delivery solutions. But the lack of infrastructure presents significant challenges. Innovative solutions such as mobile-based delivery services and drone delivery are emerging to address these obstacles and tap into the vast potential of the African last-mile delivery market.