ElGameya Raises Funding to Expand Digital ROSCA Platform in Egypt

STARTUP VENTURE CAPITALMay 20, 2025 at 9:50 AM UTC

TLDR

Egypt-based fintech ElGameya has raised a 7-figure USD investment round to accelerate product innovation and expand access to its digital savings platform
The round was led by AYADY for Investment and Development, with participation from Jedar Capital, Cubit Ventures, Venture Notes, P-Maestro
The company now serves nearly 1 million registered users and has partnered with over 150 companies and schools, achieving 50% month-on-month growth over the past year

Egypt-based fintech ElGameya has raised a 7-figure USD investment round to accelerate product innovation and expand access to its digital savings platform. The round was led by AYADY for Investment and Development, with participation from Jedar Capital, Cubit Ventures, Venture Notes, P-Maestro, and a group of local and international angel investors.

Founded in 2020 by Ahmed Abdeen, ElGameya digitizes the Rotating Savings and Credit Association (ROSCA) model through a mobile app that enables users to join customizable savings circles with secure, transparent transactions. The platform targets both short- and long-term savings needs—ranging from education and weddings to small business launches—offering flexible instalment plans for underserved populations.

ElGameya previously raised a six-figure pre-seed round in 2020, led by AUC Angels, with backing from Cairo Angels and Alex Angels. The company now serves nearly 1 million registered users and has partnered with over 150 companies and schools, achieving 50% month-on-month growth over the past year.

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Key Takeaways

ElGameya’s growth reflects a broader trend in the Middle East and North Africa, where fintech platforms are expanding access to financial services by digitizing community-based models like ROSCAs. With over 60% of Egyptians unbanked, savings circles remain an informal yet critical tool for financial planning. By embedding this traditional practice into a secure digital platform, ElGameya bridges cultural familiarity with fintech innovation. Its app allows users to set their contribution amount, payout cycle, and duration, removing barriers to entry for those excluded from formal credit and savings products. With support from AYADY, whose mission includes fostering financial inclusion, ElGameya is positioned to lead Egypt’s digital ROSCA space. Investors see the company’s model as scalable beyond Egypt, with potential for regional expansion into markets where community savings structures are common. As fintech investment continues to rise across MENA, ElGameya stands out for combining product-market fit with measurable social impact, making saving and borrowing more accessible, adaptable, and trusted for millions.

Venture Capital

ElGameya

Egypt

Fintech

ROSCA