Float and Adumo Partner to Expand Interest-Free Credit Installments

STARTUP VENTURE CAPITALJuly 10, 2025 at 8:28 AM UTC

TLDR

South African fintech startups Float and Adumo have partnered to enable shoppers to pay in-store over four interest-free monthly installments
The partnership integrates Float’s installment option into Adumo’s payment devices, allowing retailers to offer the service at checkout
The collaboration aims to promote responsible credit use and provide consumers with more flexibility at the point of sale

South African fintech startups Float and Adumo have partnered to enable shoppers to pay in-store over four interest-free monthly installments, using the available credit limit on their credit cards.

Founded in 2021, Float operates Africa’s first card-linked installment platform. It enables consumers to split payments into fee-free monthly installments without requiring a new credit application. Adumo is a leading payments provider serving businesses across South Africa.

The partnership integrates Float’s installment option into Adumo’s payment devices, allowing retailers such as Safari Outdoor, Verimark, Cellucity, TOMS, Vision Optometrists, and Tyremart to offer the service at checkout. Customers use their existing credit cards, avoiding interest and additional charges.

The collaboration aims to promote responsible credit use and provide consumers with more flexibility at the point of sale.

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Key Takeaways

Float’s model highlights a growing trend in African fintech: leveraging existing credit infrastructure to offer more flexible payment options without creating new debt. By embedding its service into Adumo’s retail network, Float gains access to a large customer base without adding friction to the checkout process. The deal reflects a broader movement toward “buy now, pay later” models adapted to local markets, where formal credit access exists but is underutilized. For retailers, the partnership offers a competitive edge through alternative payment options. For consumers, it provides a way to manage spending with more predictability, particularly useful in South Africa’s high-interest credit environment.

Startups

Fintech

Partnership

Float

Adumo