Kenyan e-commerce startup GoBEBA to expand after $200k Madica funding
TLDR
- Kenyan startup GoBEBA founded in 2019 by Peter Ndiang'ui and Lesley Mbogo aims to revolutionize Africa's utility supply chain for rapid urban growth.
- GoBEBA, an online distributor of bulky refillable essentials, plans expansion into four additional Kenyan cities and then across East and Central Africa.
- The company has developed a technology stack to manage a distributed logistics network of micro-fulfillment hubs and attracted institutional investors like Praxis and grants from DevelopPPP.
Kenyan startup GoBEBA, founded in 2019 by Peter Ndiang'ui and Lesley Mbogo, aims to revolutionize Africa's utility supply chain to support the continent's rapid urban growth. This comes after a $200,000 investment by Madica, an African-focused pre-seed investment program.
The company, an online distributor of bulky refillable essentials, plans to expand into four additional Kenyan cities over the next two years before extending its reach into East and Central Africa.
GoBEBA has developed a technology stack to manage a distributed logistics network of micro-fulfillment hubs. Self-funded in the first year of operation, the startup raised a small friends and family round before attracting institutional investors including Praxis, and grants from DevelopPPP, last year.
Key Takeaways
Access to funding and lack of support systems are some of the greatest challenges faced by startup founders in Africa. While venture capital and founder support programs within the continent are growing, a lot remains to be done to meet the particularly marginalized groups' financing, technology, and social capital needs. It’s why launching programs like Madica is important, especially as it plans to reach underserved markets in the continent, outside the well-established hubs of Egypt, Kenya, Nigeria, and South Africa.
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