Senegal's Logidoo Launches Europe–Africa Trade Corridor
TLDR
- Senegalese logistics startup Logidoo has expanded its operations by launching a new trade route linking Belgium, Morocco, and West Africa
- The extension of the existing Casablanca–Dakar corridor is enabled by a partnership with a leading Belgian logistics operator
- Logidoo integrates both formal and informal sector actors to offer end-to-end logistics services—from transportation to last-mile cash management
Senegalese logistics startup Logidoo has expanded its operations by launching a new trade route linking Belgium, Morocco, and West Africa, establishing a key logistics corridor from Europe to the region. The extension of the existing Casablanca–Dakar corridor is enabled by a partnership with a leading Belgian logistics operator and is aimed at supporting European manufacturers and e-commerce businesses targeting African markets.
Founded in 2020 by Tamsir Ousmane Traoré, Logidoo integrates both formal and informal sector actors to offer end-to-end logistics services—from transportation to last-mile cash management. The platform currently operates in Senegal, Morocco, Ivory Coast, and Tunisia, and has completed over 100,000 operations with a network of more than 3,000 logistics providers.
“The Belgium–Casablanca–Dakar corridor reflects our ambition to establish Morocco as a regional logistics hub, channeling and redistributing goods from Europe to West Africa,” said Traoré. This marks another step in Logidoo’s pan-African expansion strategy following a $1.5 million funding round and the launch of Afridoo, a tool designed to simplify e-commerce for African merchants.
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Key Takeaways
Logidoo’s Belgium–Dakar corridor is part of a broader push by African logistics startups to integrate regional and global supply chains. With Europe a top trading partner for West Africa, efficient cross-border solutions are becoming critical for improving delivery times, lowering costs, and unlocking intra-African and Europe-Africa commerce. Logidoo’s approach stands out by linking informal operators—who dominate last-mile delivery in Africa—with formal logistics and customs networks. This hybrid model offers scalability and flexibility, especially in fragmented, high-friction markets. With Morocco positioned as a gateway between Europe and Africa, the Casablanca hub enhances consolidation and transit options. As more African startups seek global logistics partnerships, corridors like Belgium–Morocco–West Africa could serve as blueprints for deepening trade routes and enabling smoother supply chain flows. For e-commerce platforms and manufacturers eyeing Africa’s growing consumer base, reliable infrastructure and digital coordination—like what Logidoo provides—are key to unlocking market potential.
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