MaxAB-Wasoko Acquires EFG’s Fatura in B2B Commerce, Fintech Expansion
TLDR
- EFG Finance, a subsidiary of EFG Holding, has approved the acquisition of its B2B e-commerce platform Fatura by MaxAB-Wasoko
- The deal makes EFG a significant shareholder in MaxAB-Wasoko and grants it a seat on the company’s board
- The acquisition follows MaxAB’s merger with Wasoko and continues its strategy of consolidating Africa’s B2B commerce sector
EFG Finance, a subsidiary of EFG Holding, has approved the acquisition of its B2B e-commerce platform Fatura by MaxAB-Wasoko, a regional supply chain and fintech super app. The deal makes EFG a significant shareholder in MaxAB-Wasoko and grants it a seat on the company’s board, reinforcing its fintech footprint across Africa.
Founded in 2019, Fatura operates an asset-light marketplace model with 626 wholesalers in 16 cities across Egypt. Its integration expands MaxAB’s reach into five new cities and is expected to contribute 25% of MaxAB Egypt’s revenue by year-end.
The acquisition follows MaxAB’s merger with Wasoko and continues its strategy of consolidating Africa’s B2B commerce sector. Fatura strengthens MaxAB’s product depth, distribution coverage, and embedded fintech capabilities—especially credit access for retailers.
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Key Takeaways
MaxAB-Wasoko’s acquisition of Fatura underscores the growing momentum behind integrated retail-fintech platforms in Africa. The combined entity now operates across Egypt, Morocco, Kenya, Rwanda, and Tanzania, and finances over 9% of e-commerce sales in Egypt and Morocco through its embedded credit solutions. Fatura’s asset-light model complements MaxAB’s end-to-end supply chain infrastructure—from procurement to last-mile delivery—bringing more suppliers onto the platform and enhancing efficiency for small and mid-sized retailers. EFG Finance’s strategic stake signals confidence in MaxAB-Wasoko’s long-term potential to lead the B2B and fintech markets across the continent. With EFG Holding’s support and MaxAB-Wasoko’s reach, the new structure aims to offer retailers broader product access, faster credit, and digital tools that support inventory growth and operational resilience. This move positions MaxAB-Wasoko as one of the few tech players offering a unified commerce and financing solution at scale, poised to shape the future of African retail.
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