Morocco's YoLa Fresh gets $7m to improve fresh produce supply chain
TLDR
- Moroccan agritech startup YoLa Fresh secures $7 million in pre-Series A funding to optimize supply chain for smallholder farmers and retailers.
- Funding led by Al Mada Ventures with investments from Algebra Ventures, E3 Capital, Janngo Capital, and FMO.
- YoLa Fresh targets supply chain inefficiencies for farmers and retailers in Morocco, with expansion plans to new markets by 2026.
YoLa Fresh, a Moroccan agritech startup founded in 2023 by Youssef Mamou and Larbi Alaoui Belrhiti, has secured $7 million in pre-Series A funding to streamline the supply chain between smallholder farmers and traditional retailers of fruits and vegetables.
The funding round was led by Al Mada Ventures and included investments from Algebra Ventures, E3 Capital, Janngo Capital, and the Dutch Entrepreneurial Development Bank (FMO).
YoLa Fresh aims to address supply chain inefficiencies that benefit farmers and retailers. While the primary focus remains on Morocco, the startup has plans to expand into additional markets by 2026.
Key Takeaways
The fresh produce supply chain in Africa and other emerging markets faces numerous challenges daily, ranging from environmental and labor issues to logistical inefficiencies and significant food wastage. These problems create a disparity between supply and demand, causing farmers to struggle with sales and retailers to face difficulties in negotiating effectively. Several agritech startups globally have taken control of the fresh produce supply chain by eliminating intermediaries and directly connecting farmers with retailers to address these challenges. Examples include Frubana in Latin America, Meicai in China, and Waycool in India. With its emerging tech scene, Morocco has seen notable funding rounds from companies like YC-backed B2B e-commerce platform Chari and transport management software provider Freterium. YoLa Fresh aims to build on this momentum by leveraging the impressive backgrounds of its founders.
Think someone else should see this?
To invest in this opportunity and other opportunities across Africa
Download the daba finance app on your mobile through
Take action.
Download app
Start investing in Africa’s best opportunities, including stocks, bonds, startups, venture funds, and more.
Partner with us
Unlock exciting business opportunities and growth potential.
Join Daba
Become a part of our vibrant community and enjoy exclusive benefits.
Contact us
Reach out to us for inquiries, support, or collaboration.