Egypt’s PALM Raises Pre-Seed to Offer Goal-Based Saving

STARTUP VENTURE CAPITALJuly 16, 2025 at 10:07 AM UTC

TLDR

Egypt-based fintech startup PALM has raised a 7-figure USD pre-seed round led by 4DX Ventures, with participation from Plus VC and international angel investors
PALM offers a goal-based savings and investment platform that combines behavioral nudges, embedded finance, and curated investment strategies
The Cairo-based company aims to become the go-to digital savings platform for users across the Mediterranean region

Egypt-based fintech startup PALM has raised a 7-figure USD pre-seed round led by 4DX Ventures, with participation from Plus VC and international angel investors. The Cairo-based company aims to become the go-to digital savings platform for users across the Mediterranean region.

Founded in 2024 by Mazen El Kerdany and Ahmed Ashour, PALM offers a goal-based savings and investment platform that combines behavioral nudges, embedded finance, and curated investment strategies across fixed income, equities, and precious metals. The app also unlocks merchant discounts to stretch user spending while boosting savings value.

The platform is designed to help Egyptians save toward real-life milestones like education, healthcare, weddings, travel, and major purchases—all while earning returns and building sustainable financial habits. So far, the fintech has positioned itself as a culturally relevant alternative to traditional banking.

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Key Takeaways

With EGP 8 trillion in deposits, EGP 7 trillion in gold, and EGP 70 trillion in real estate, Egyptians have capital. But PALM's founders argue the challenge isn’t the ability to save—it’s the lack of accessible, rewarding, and goal-driven financial tools. By offering a savings platform that’s low-barrier, digitally native, and integrated with everyday spending, PALM is targeting the next generation of savers. The app turns passive saving into a proactive lifestyle habit—one that blends financial wellness with cultural relevance. With this funding, PALM plans to expand its user base, launch new features, and strengthen partnerships, building toward a broader vision of becoming the financial companion for life’s milestones across North Africa and beyond. If successful, the startup could play a key role in advancing financial inclusion in Egypt—one savings goal at a time.

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