Sendstack Co-Founder Ifeoma Nwobu Exits as Startup Bets on GPS Pivot
TLDR
- Ifeoma Nwobu, co-founder and COO of Sendstack, has left the Norrsken-backed logistics startup amid its latest pivot
- Nwobu’s exit comes as Sendstack sets an ambitious goal to reach $1 million in revenue by 2025
- Sendstack shut down its delivery aggregator, DLVR, in October 2024 due to scalability issues
Ifeoma Nwobu, co-founder and COO of Sendstack, has left the Norrsken-backed logistics startup amid its latest pivot. The company confirmed her departure but did not provide further details. Nwobu’s exit comes as Sendstack sets an ambitious goal to reach $1 million in revenue by 2025—four times its earnings over the past three years. CEO Emeka Mba-Kalu now leads a five-person team navigating a shift from last-mile logistics to fleet management.
Sendstack shut down its delivery aggregator, DLVR, in October 2024 due to scalability issues. The company initially pivoted to fleet management but has since integrated hardware—AirTag-like GPS trackers—to boost adoption of its software, CTRL. The company aims to sell 10,000 trackers by July, priced at ₦100,000 each, creating a new revenue stream.
Before joining Sendstack, Nwobu worked with Mba-Kalu at his now-defunct e-commerce startup, Scrader. She played a key role in Sendstack’s public presence, including a widely praised pitch at Norrsken’s 2023 demo day. Sendstack has raised $350,000 from Norrsken, ODX, and angel investors. The company has not commented on how Nwobu’s departure will impact operations.
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Key Takeaways
Sendstack’s latest pivot marks a strategic shift in Nigeria’s logistics space. The company is moving beyond software to a hardware-led approach, mirroring fintech models that scaled through POS device distribution. While GPS tracking is not new, Sendstack aims to optimize trackers for cargo monitoring, addressing a gap in long-haul logistics where shipments often go dark due to unreliable connectivity. The company offers both a one-time purchase and a managed subscription service that includes SIM cards, insurance, and support. However, scaling hardware presents challenges. Managing production, distribution, and sales with a lean team will test Sendstack’s operational efficiency. The company has so far avoided additional fundraising, but missing its 10,000-unit sales target could create financial strain. If successful, Sendstack could establish itself as a key player in fleet management. If not, it risks being caught between logistics and software without a clear market advantage.
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