UAE’s Dubizzle Group Acquires Egyptian Online Car Marketplace Hatla2ee
TLDR
- UAE-based Dubizzle Group has acquired Hatla2ee, Egypt’s leading online car marketplace, for an undisclosed amount
- Founded in 2016 by Samy Swellam, Hatla2ee has grown into a major platform for buying and selling new and used cars
- Dubizzle Group, known for platforms such as dubizzle, Bayut, and Drive Arabia, has been expanding its footprint across MENA
UAE-based Dubizzle Group has acquired Hatla2ee, Egypt’s leading online car marketplace, for an undisclosed amount. The deal strengthens Dubizzle’s presence in Egypt’s automotive sector by integrating Hatla2ee’s platform into its broader classifieds ecosystem.
Founded in 2016 by Samy Swellam, Hatla2ee has grown into a major platform for buying and selling new and used cars, attracting over two million monthly visitors on its website and mobile app. The acquisition will allow Dubizzle Group to enhance the platform’s technology and provide a more seamless experience for Egyptian car buyers and sellers.
Dubizzle Group, known for platforms such as dubizzle, Bayut, and Drive Arabia, has been expanding its footprint across the MENA region. CEO Haroon Rashid said the addition of Hatla2ee will allow Dubizzle to offer the widest range of automotive services in Egypt.
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Key Takeaways
The acquisition of Hatla2ee underscores the growing consolidation in the MENA region’s digital classifieds sector, as platforms seek to expand their market share through strategic acquisitions. For Dubizzle, this move reinforces its commitment to Egypt, where it already operates leading platforms like dubizzle and Bayut. The integration of Hatla2ee’s established user base with Dubizzle’s technology could accelerate digital adoption in Egypt’s automotive market, improving the experience for both buyers and sellers. As competition in online car marketplaces increases across North Africa and the Gulf, further deals could follow as companies look to dominate regional markets with enhanced technology and broader service offerings.
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