Egypt’s Wuilt Raises $2M to Expand E-Commerce Platform
TLDR
- Cairo-based SaaS startup Wuilt has raised $2 million in a funding round led by Flat6Labs and MTF VC
- Founded in 2019 by Ahmed Rostom and Mahmoud Metwaly, Wuilt allows users to build websites and online stores without coding skills
- The funding will support Wuilt’s regional expansion and product development as it doubles down on a free-to-use model for website and e-store creation
Cairo-based SaaS startup Wuilt has raised $2 million in a funding round led by Flat6Labs and MTF VC, with participation from Hub71, JIMCO, Purity Tech, and several angel investors. The funding will support Wuilt’s regional expansion and product development as it doubles down on a free-to-use model for website and e-store creation.
Founded in 2019 by Ahmed Rostom and Mahmoud Metwaly, Wuilt allows users to build websites and online stores without coding skills. In April 2025, the company eliminated subscription fees in Egypt—a pivot that forwent significant recurring revenue in favor of broader adoption. Since then, 20,000 merchants have joined the platform.
Wuilt now monetizes through value-added services like Wuilt Shipments, Wuilt Pay, and Wuilt Wallet, reflecting a shift from SaaS subscriptions to transaction-based earnings.
The company plans to launch its free platform in the UAE by Q4 2025, followed by GCC countries and Turkey in Q1 2026. It is also developing AI tools to help merchants manage and grow their businesses.
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Key Takeaways
Wuilt’s latest funding and regional expansion plans mark a shift in strategy for MENA’s startup ecosystem: infrastructure-first, monetization later. By eliminating subscription fees, Wuilt is positioning itself as a foundational layer for small merchants, social sellers, and informal businesses traditionally locked out of digital commerce by cost and complexity. The decision to drop upfront charges echoes global SaaS trends where platforms become free at the point of entry, generating revenue from embedded services. With logistics (Wuilt Shipments), payments (Wuilt Pay), and digital wallets (Wuilt Wallet), Wuilt is building an ecosystem that enables scale. The move also signals a rising wave of regionally ambitious Egyptian startups expanding into the Gulf and beyond. With backers like Hub71 and JIMCO, and a roadmap that includes AI-driven merchant tools, Wuilt is betting on long-term market capture across emerging e-commerce frontiers—not just immediate profitability.
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